Gamification combines entertainment and challenge into a valuable form of brand reinforcement for businesses. It places people into high powered enjoyable moods that enable merchants to convey their branding and product messages instantly and effectively. As a result, consumers are happy to spend their time in minutes (and even hours) in front of a game and act on the impulse of a marketing message which they themselves choose to see and want to remember.
In addition to brand identity, gamification can help increase sales phenomenally. Through direct call to action, merchants can easily help drive sales in a matter of hours.
Typical Web surfing is measured in “seconds per page.” However, research shows that online players spend an average of 5 to 7 minutes on a not so exciting game. That is far more time an advertiser can get with viewers with a typical 30 second TV spot or a brief Web page visit.
How a merchant gets non-stop brand exposure with Spot n Win!
While preparing the operational and financial feasibility studies and subsequent pilot tests carried out on the gamification aspect of Spot n Win! we have deduced the following advertising metrics and brand exposure statistics as part of the overall offering.
As the Player plays Spot n Win! for 15 minutes, the merchant shall get the following type of measurable and powerful exposure based on average consumer product and nominal profit range.
1st Exposure – Your logo will be displayed in every round
Regardless of the chosen category, your logo will appear on the screen up to 60 seconds while the Player visually scans for the Trump logo. Your logo will be seen at an average of 2 to 3 times during 15 – minute game.
2nd Exposure – Your logo will be ‘The Trump Logo’ TWICE during 15 – Minute Game
Player will actively be looking for your logo(s) twice during 15 – minute game. Trump logo(s) are displayed up to 60 seconds on top of the Play Grid.
3rd Exposure – Another exclusive plug
On Winning Page, the merchant will again get an exclusive exposure, and can promote product(s) or company as desired.
…And many more exposure(s) translating into financial gains – including:
Earning up to USD 100 Every Game:
Based on 15-minute game, if a Player wins 15 vouchers, redeems only 5, and spend additional USD 100, with 20% profit margin, merchants will earn up to USD 100 through Spot n Win!
Earning up to USD 15,000 Every Month:
Based on previous scenario, 750 vouchers of a single merchant are redeemed every month, if only 5 players play, and redeem 5 vouchers each, per day (5 player x 5 vouchers x 30 days = 750 vouchers). Merchant will earn up to USD 15,000 through Spot n Win!
Earning up to USD 5.6 Million Every Play Grid:
Continuing with the previous, total merchant’s revenue will earn up to 5.6 million in one month alone with every Grid through (375 Logos in one grid x 5 players choose to play per logo per day x 5 voucher redemption ratio x USD 20 extra profit per voucher x 30 days = USD 5,625,000.00).
Increasing Gross Sales by 10% Every Day:
Based on 5K visitors per day and 10% new registered ones; merchant’s sales will increase by 10% or more every day/month alone through Spot n Win!
Keep in mind, all these above financial projections are based on conservative figures, and hence given for the sake of understanding the power and reach of our gamification platform. In reality, you can expect to get even better results. However, your website’s conversion rate matters too in the process.
All in all, because of the viral aspect as well as the stickiness property of Spot n Win! your results will keep increasing day by day as long as your logo is housed on the Play Grid.